Next month, I’ll be speaking at the launch event in Ireland of the ROOTS project, an EU-funded project that has the aim of supporting small businesses across Europe to take advantage of cultural tourism opportunities.
Along with partners in Ireland, Romania, the U.K., Denmark and the Netherlands, we’ve been working together over the last eighteen months to develop this project, with ERASMUS+ funding, which will soon provide a series of free online manuals and training kits that will be rolled out to train small business owners and managers.
At the launch event, which is free to attend, I’ll be speaking about how small destinations can use events to promote themselves and to encourage tourism, using examples from cultural heritage destinations across Europe.
